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TikTok is introducing a new feature that permits them to reduce the amount of AI-made media appearing in their timelines. This move comes as the platform announced that it currently hosts more than 1 thousand million content made with AI.

Trial and Implementation

This change is being tested over the following weeks before a widespread launch. This development coincides with a surge in content created by AI, driven by emerging AI video creators.

The Broader AI Trend

It has been noted that almost one in 10 of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A large amount of this output is considered mass-produced AI material, a term for inferior, factory-style content that is often absurd or bizarre.

Our research shows that many people appreciate content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the option to increase or decrease of that, according to their own choices,” said a company executive.

Scale of AI Content

The platform announced that there are currently over a billion videos on its app identified as made with AI. Overall, in excess of 100 mn pieces of content are added to the app every day, making clips made by AI a limited percentage of its complete catalog.

How to Adjust Settings

Users will be able to reduce or increase the amount of AI content they view by using the content preference option in the application and picking the AI content topic. Additional categories that can already be adjusted under the tool include politics, style, cosmetics, and choreography.

Platform Guidelines

TikTok’s policies oblige creators to tag lifelike AI-made content, and it forbids harmful fake videos of celebrities or critical incidents. Any realistic artificial content that is not labeled can be taken down under its terms of service.

Furthermore, the service will now add an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from trying to circumvent the disclosure requirement.

Educational Initiatives

TikTok is also establishing a $2 million awareness program for experts and organizations to create informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to educating computer science.

Platform Protection

TikTok has defended its moderation strategy, amid discussion over proposals to lay off numerous safety staff in the UK. TikTok is set to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.

A company official stated that people-led review would still have a role, but AI can protect employees by eliminating the most distressing content before it is viewed by staff. TikTok announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its AI tools.

It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”